We interview your customers and write B2B case studies

Stop pitching.

Our past work

SUPPLY CHAIN

Driving efficiency and supporting growth: Inside AmerCare Royal’s end-to-end supply chain overhaul

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PARTNER MANAGEMENT

How Fullstory launched and manages its partner directory without marketing or dev resources

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EMBEDDED ANALYTICS

KOA's front desk reporting engine captures millions of bookings across 500+ locations with Jaspersoft

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We asked our customers...

"Can you share any examples of how our case studies helped you generate leads or close sales?"

Get buy-in from stakeholders

Connect with your audience

Convert more website visitors

Simplify your message

Win against competitors

Build trust and credibility

Our process

You’ll be working directly with me. Hi, I'm Jehan. I’m the founder of Their Words and a former 3x head of product marketing, so I know what it takes to deliver results across teams and create a great experience for your most valuable customers.

Read: Why I started a case study service

I’ll handle the entire case study process from start to finish and keep the content flowing consistently. I’ve done this for top B2B SaaS companies, so I know how to run a smooth, efficient process that delivers real value for your sales and marketing teams.

How it works

Step 1: Strategy

We start with a one-hour kickoff call to get on the same page. We talk about your goals, the challenges holding you back, and how customer stories can help. We figure out what success looks like for you. Then we create a custom interview guide that’s tailored to your product, your business, and your unique challenges.

Step 2: Interviewing

The customer interview is the hardest part to get right and also the most important. With 12 years of experience behind me, I know how to run a great interview that uncovers the insights you need to show the real value of your product and shape a story that resonates with your ideal customers. I'll interview your customer for 30-45 mins. You're even welcome to join if you like. When it’s time for the interview, I'll record the conversation and get the customer’s approval to use their name, title, company, and logo.

Step 3: Writing

Once the interview is done, we turn it into a clear, engaging story. We make sure it’s accurate, flows well, and stays true to your customer’s voice. Every detail is checked and polished so it reads smoothly and shows the real impact of your product.

Step 4: Design

When the story is ready, we put it into a clean, professional format that’s easy to use. It’s designed so your Sales, Customer Success, and Marketing teams can put it to work right away. You’ll get the final case study within five to seven business days after the interview.

Book an intro call or check out our full process and pricing

Resources

• August 01, 2025 Conduct a case study interview like a pro (with sample questions)
• July 26, 2025 How to get any customer to say yes to a case study
• July 21, 2025 The full-funnel impact of case studies (with examples)
• July 13, 2025 Testimonials get you noticed. Case studies build trust. You need both.
• July 08, 2025 Why buyers trust case studies more than your pitch